Meet Cat Ferreira, the Creative Director at FM Expressions - she dreams of becoming a master pastry chef one day, but she’ll have to schedule time in her favorite productivity tool, Outlook calendar, to make it a reality. Before work, Cat always finds the time for a full-on snuggle session with her dog, Molly.
Q: What do you do at FM Expressions?
A: I lead the brilliant Creative team, amongst many, many other things. I do my best to make everyone's life a wee bit easier here.
Q: What do people come to you for help with?
A: All kinds of things! Usually art, product, or order-related questions. I'll also be asked to help define and document processes. Occasionally, I'll be asked for an opinion on a dad-joke.
A: This may sound indulgent, but I love research. Ok, maybe that sounds boring, but this is the kind of research where we look at upcoming trends in design. What's next year's color? What funny phrase is on the rise? This helps us craft new collections for our Switch design templates.
A: So, I'm really into karaoke. Like, pre-Covid, my best friend, Sarah, and I would literally build karaoke playlists that would fill up the exact time we would rent one of those karaoke rooms. My favorite solo karaoke song? Queen's Don't Stop Me Now. Guaranteed to be a hit, no matter what kind of karaoke crowd you're facing. And remember kids, always read the room before choosing your karaoke song. Always.