Rob Quick 05/22/2024 How To
3 Minutes

Father's Day is right around the corner, and what better way to celebrate than by showing appreciation for dads everywhere with unique and stylish decorated apparel? If you're a creative entrepreneur or side hustler looking to take advantage of this holiday, selling Father's Day shirts can be a serious money maker. Let's look at your costs and the bottom line before we explore how you can tap into a new market using our One Color Screen Print Transfers.


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Just looking for a marketing plan? Feel free to scroll down, but first we want to talk MONEY and MATH.

How much do I have to spend & how much money will I make?

Let's say you want to charge an even $15 per shirt and sell 100 shirts to make $1,500 in revenue.

Custom Ink charges $8.84 for 100 Gildan Ultra Cotton shirts with a one color front print. That's $884 total. Selling at $15 each, you're looking at a gross profit of $616 ($1,500 - $884 = $616) or $6.16 per shirt.

Not bad, right? Well, the downside here is you might get stuck with excess inventory if you don't sell all 100 shirts AND you still had to pay for them, which cuts into your bottom line.

Now check this out: our One Color Screen Print Transfers cost $40 for 100 transfers and you can buy 100 Gildan Ultra Cotton shirts for $2.99 each. So minus labor (these take 7 seconds each to press), you're looking at only $3.39 per shirt.

With your total cost at $339, your gross profit is up to $1,161 ($1,500 - $339 = $1,161) or $11.61 per shirt! Not to mention, you can press on demand and save the materials you don't use!

How do I get started?

  1. Identify Your Niche: Before diving into the world of decorated apparel, it's essential to identify your niche market. Consider what makes your shirts unique and who your target audience is. Are you catering to sports-loving dads, tech enthusiasts, or gardening aficionados? By narrowing your audience, you can create designs that better resonate with your target customers.
  2. Create Eye-Catching Designs: The key to selling decorated apparel lies in the design. Spend time brainstorming creative and eye-catching designs that capture the spirit of Father's Day. Whether it's witty slogans, funny illustrations, or sentimental quotes, your designs should speak and appeal to your target audience. Consider outsourcing design work to us if you're not artistically inclined!

  3. Choose Quality Materials: The quality of your shirts can make or break your business. With our One Color Transfers, we recommend using cotton, polyester, or cotton/poly blends, such as a Gildan 5000 or a Port & Company PC380.

  4. Set Up an Online Store: In today's digital age, having an online presence is crucial for reaching a wider audience, and sometimes this is a company's ONLY audience. Set up an e-commerce website or utilize third-party platforms like TikTok Shops, Meta Shops, Etsy, or Amazon to showcase your Father's Day shirts. If you go the website route, expect to spend significantly more time on setup and configuration. And don't forget to make your website user-friendly, visually appealing, and optimized for mobile devices!

  5. Market Your Products: Marketing is super important to driving sales and generating buzz around your Father's Day shirts. Utilize social media platforms like TikTok, Instagram, Facebook, and Pinterest to showcase your designs, engage with your audience, and run targeted advertising campaigns. Consider collaborating with influencers or bloggers in your niche to reach a larger audience and leverage word-of-mouth marketing.

  6. Offer Special Promotions: To incentivize purchases and attract customers, consider offering special promotions and discounts leading up to Father's Day. Whether it's buy-one-get-one-free deals, limited-time discounts, or free shipping, promotions can help boost sales and encourage repeat business.

  7. Customer Service: Last but not least, prioritize excellent customer service to build trust and loyalty with your customers. Be sure to respond promptly to questions, address any issues or concerns promptly, and go above and beyond to ensure customer satisfaction. Happy customers are always more likely to become repeat customers or boost your word-of-mouth marketing!

Selling decorated apparel for Father's Day is a great opportunity for you to make some money leading up to this holiday. By identifying your niche, creating eye-catching designs, choosing quality materials, setting up an online store, marketing your products, offering special promotions, and providing excellent customer service, you can make money while celebrating dads everywhere. So, roll up your sleeves, get creative, start designing your Father's Day shirts today, and start an order when you're ready!


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